Smart Cleantech Matching Made Human

At GP+, we believe that the future of clean energy adoption depends not only on technology, but on trust and relevance. That’s why we recently invited a focus group of five leading Italian energy managers—all C-level professionals—to stress-test one of our central hypotheses:

👉 That demand and supply of clean energy struggle to meet efficiently, due to significant market frictions.

Pre-Validating the Market

The focus group did more than confirm this problem—they pre-validated the market in Italy and pointed to positive spillover effects across the wider European Union.

The group was unanimous: GP+ overcomes critical barriers that hinder wider adoption of clean energy.

What Sets GP+ Apart

The managers emphasized the innovative character of our platform, highlighting how GP+:

• Surpasses conventional standards in matching supply and demand for cleantech solutions.

• Embeds a technological approach that is both purpose-built and scalable, not a generic marketplace retrofit.

• Creates value through AI-driven precision and human-centered design, enabling real-world adoption by procurement leaders, CFOs, and CTOs.

In other words, GP+ was recognized as not just another digital tool, but a new standard in cleantech market intermediation.

Research and Acknowledgment

These insights have been captured in the study:

P.S. Vognstølen, “Early-stage startup evaluation by conceptual framework and focus group analysis: The case of Green Power Plus” (MBA 2024, MIB; Discussant: Prof. Guido Bortoluzzi).

This validation reaffirms our purpose: to make the cleantech value chain easier, faster, and smarter—one human-AI match at a time.